Being inspired by the mountainous surroundings of North Wales, most of the creatives on the site have been inspired by the scenery and history of the place. 

Cat Rose and KJ met as early as secondary school and have been the best of friends ever since. Throughout the years, the two of them have dabbled and brainstormed many projects together and overcame a lot of whatever life threw at them. 

Even after moving down to Cornwall, Their bond was still there and contact was kept. KJ continued to progress with their art and personal projects, and Cat took a step back to venture down multiple avenues. 

One of these avenues lead to the obscure meetings of SJM. The sisterhood formed instantaneously and a new creative entered the mix. Over the course of three years, the unlikely trio helped get each other's creative flair back and seriously thought about what they can bring to the world.